This is more than a story about two remarkable nineteenth-century Indians. It is a story about two competing ways of seeing India itself. Pandita Ramabai and Swami Vivekananda were contemporaries, reformers, and influential voices who introduced India to the Western world. Swami Vivekananda (b. 1863—d. 1902 and Pandita Ramabai (b. 1858—d.1922) were contemporaries for about 39 years. Pandita Ramabai was five years older than the Swami and lived 20 more years than he did. Both individuals had connections to Brahmo Samaj. Swami Vivekananda was an official member, whereas Pandita Ramabai closely aligned with its principles and members but did not formally join. When Ramabai arrived in Kolkata in 1878, she received a warm welcome from Brahmo Samaj leaders such as Keshab Chandra Sen, who was notably impressed by her Sanskrit skills and encouraged her to study the Vedas, which were traditionally restricted to men. Although she adopted many of the movement's social reform ideas—such as opp...
Commodification, branding and monetising are the forces that drive the modern world, especially entrepreneurship. Commodification transforms goods, services, ideas, or even human experiences into commodities that can be bought, sold, or traded in a market. Commodification often involves assigning economic value to things that were previously not considered commercial products. For example, entertainment is commodified as music and video channels that must be subscribed. Education is commodified and sold at competitive prices (fees) depending on the institution’s quality and reputation. Health care is another commodity whose cost shoots past ordinary people’s purchasing ability. Once commodified, services and goods that were once free must be branded to stand out among competitors. Branding is the process of creating a distinct identity for a business, product, or individual in the minds of consumers. It involves shaping how a brand is perceived through its name, logo, design, messaging...