Paulson Post

Commodification, branding and monetising are the forces that drive the modern world, especially entrepreneurship. Commodification transforms goods, services, ideas, or even human experiences into commodities that can be bought, sold, or traded in a market. Commodification often involves assigning economic value to things that were previously not considered commercial products. For example, entertainment is commodified as music and video channels that must be subscribed. Education is commodified and sold at competitive prices (fees) depending on the institution’s quality and reputation. Health care is another commodity whose cost shoots past ordinary people’s purchasing ability. Once commodified, services and goods that were once free must be branded to stand out among competitors. Branding is the process of creating a distinct identity for a business, product, or individual in the minds of consumers. It involves shaping how a brand is perceived through its name, logo, design, messaging...

The intensity of loss we feel when dear ones depart is directly proportionate to their impact on our lives. Recently, a beloved member of my community bid farewell to his granddad, who had lived a long, fulfilling life. He had the joy of seeing his children, grandchildren, and great-grandchildren thrive, and his presence was a constant throughout their journeys. His passing was deeply felt despite having fulfilled his role in their lives and there was nothing more he could do. This man, who departed from a hospice at a ripe old age, was more than just a family member-he was a pillar of strength and love. But he has left behind a treasure trove of memories. He was a shining example of love and a life centred on Christ, not just to his immediate family but to the entire community.  The tributes posted by his family members are a testament to how he touched the lives of everyone around him. He would even cut the hair of his grandchildren, despite having no experience in hairdressing, ...