Gratis Pro Deo: Free for the Sake of God
Commodification, branding and monetising are the forces that drive the modern world, especially entrepreneurship. Commodification transforms goods, services, ideas, or even human experiences into commodities that can be bought, sold, or traded in a market. Commodification often involves assigning economic value to things that were previously not considered commercial products. For example, entertainment is commodified as music and video channels that must be subscribed. Education is commodified and sold at competitive prices (fees) depending on the institution’s quality and reputation. Health care is another commodity whose cost shoots past ordinary people’s purchasing ability. Once commodified, services and goods that were once free must be branded to stand out among competitors. Branding is the process of creating a distinct identity for a business, product, or individual in the minds of consumers. It involves shaping how a brand is perceived through its name, logo, design, messaging...
